The Mobile World Congress 2017 took place in Barcelona last week – an exhibition where executives representing mobile operators, device manufacturers, technology providers, vendors and content owners come together to discuss all things tech.
One attendee was Netflix CEO, Reed Hasting, who was interviewed about how future technology is affecting the company: “If virtual reality takes off, we’ll adapt to that. If it becomes contact lenses that have amazing powers, we’ll adapt to that,” he commented.
But what do you think about having your Netflix binges streamed directly to your eye via a smart contact lens? Could it mark the end of the couch potato, meaning people can stream films and TV series on the move, having access to entertainment anywhere at anytime.
Although only theoretical at the moment, the technology for this is not far off and projecting video onto a contact lens is an idea that’s been bandied about before.
However, Netflix is attempting to learn about new trends and adapt to them rather than to commit to one vision of the future so how entertainment will be delivered in the future is still to be determined.
Reed Hastings continued: “What’s amazing about technology is that it’s very hard to predict. If you started ten, 20 or 30 years ago, very few people would be able to predict what’s happening today.
“What we do is try to learn and adapt, rather than just try to commit to view of what’s going to happen. We’re very flexible and we learn as we go.”
However, Hastings did reveal that they are working on making buffering a thing of the past. “We want to make buffering a relic like that dial tone.” Netflix has invested in network servers, codecs and the content delivery mechanisms to reduce the level of buffering.
With exciting advancements in home entertainment on the way, we’re keen to see how audiences adapt.